10/43 - Nude & Olive Green Elev8 The journey to success is

The journey to success is never a straight path—it’s about resilience

We shaped culture

and doctors

This is our way of joining the fight against the struggles of our youth

Keep reinventing

10/43 - Nude & Olive Green Elev8 The journey to success isThe 10 43 is an ode to where the Bathu journey began, it is the address where the idea was established, where the operations began and where the first sale was made: Number 43, 10th Avenue, Alexandra Township, South Africa. As part of our Its Who You Are Series, the 10 43 continues our celebration of authenticity and great South African locations, icons, occurrences, dates and stories.